Privacy Policy

This Privacy Policy was last updated on March 1, 2023.

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Thigh Society Inc. (hereinafter referred to as “we,” “us,” or “our”) respects your concerns about privacy. This Privacy Policy (“Policy”) explains what personal information we collect through our websites and online services (the “Services”), how we use that information, to whom we disclose it, and how we safeguard personal information.  Unless indicated otherwise, this Policy applies only to personal information collected through the Services operated by Thigh Society that expressly adopt, display or link to this Policy, and then only to the extent indicated.

California residents: Please review our supplemental California Privacy Notice for additional information about our privacy practices and your rights. The California Privacy Notice forms part of this Policy. 

WHAT INFORMATION DO WE COLLECT AND HOW DO WE USE IT?

Information You Voluntarily Provide

When you visit and interact with our Services, you may provide us with certain personal information and other information, such as your name, billing address, shipping address, phone number, email address, account login information (e.g., your email address and a password you create), social media login information, interests and personal preferences, payment card information (including card number and security code), purchase and ordering information, demographic information (such as your gender, age, or birth date), responses to survey questions, sizing information, information contained in your communications with us, and any other information you choose to provide.  Our Services may also give you the option to upload or share pictures or videos of yourself and others and to post comments.

We may also collect information that you provide on our Services about people you know.  For example, we collect your gift recipient’s contact information to process your gift orders.  We may also collect contact information about your friends and family members when you participate in one of our referral programs. 

Information Your Devices Provide Automatically

When you interact with our Services, we also obtain information automatically, including the following:

a) Location Information

We may obtain information about your location when you access or use our Services:  for example, via your browser information and other similar device or browser attributes (like IP address), our store locator page, or our mobile applications.  For more details about how you can control the collection of location information, please see the Your Privacy Rights section below.

b) Navigational Information

When you access our Services, your device may provide navigational information, such as browser type and version, service provider identification, IP address, the site or online service from which you came, the pages you visit on the Services, and any other site or online service to which you navigate.

c) Device Information

We also may obtain information about the computer or mobile device you use to access our Services, such as the hardware model, operating system and version, identification numbers assigned to your mobile device, mobile network information, and website or app usage behavior.

For more information about how we and our analytics and advertising partners use cookies and other technologies to collect information when you visit our websites, see the Use of Cookies and Similar Technologies section below. 

Information Derived Through or Provided By Others

Affiliated entities, vendors, business partners, social media networks, and advertising networks may provide us with, or supplement, information about you.  We may use this information for a variety of operational or marketing purposes, such as to correct shipping information, market to you, deliver more relevant offers through customer insights, improve our business, and transact business.

How We Use the Information We Obtain

We may combine the information we collect from or about you and use your personal information, individually or combined, to:

  1. provide our products and services, including the Services;
  2. process your online orders;
  3. facilitate payment and transactions;
  4. create and manage your online account;
  5. perform analytics;
  6. personalize your online experience with content and offers that are tailored to your interests;
  7. provide customer service and respond to your inquiries and requests;
  8. include you in surveys, rewards programs, contests, and other promotions;
  9. enable you to post your content, such as comments, images or videos;
  10. facilitate networks of online social activity centered around our products and services;
  11. improve our products and services, including the Services, the manner in which offers are made on our Services, and the interactions and experience visitors have with our Services;
  12. enable you to interact with third-party content service providers, whether by linking to their sites, viewing their content within our online environment, or by viewing our content within their online environment;
  13. market our products and services that may be of interest to you;
  14. maintain system security;
  15. comply with laws and respond to legal requests;
  16. protect our rights and property and the rights and property of others; and
  17. create aggregated, pseudonymized or anonymized information for statistical purposes. 
Use of Cookies and Similar Technologies

To better understand how you interact with our Services, we collect information using cookies, clear-gifs (also known as web beacons or web bugs) and similar technologies.

A cookie is a small amount of data that's stored by your browser on your device. It's used to do things like see how you navigate our Services, what you click on, remember you and your online purchases when you return, and recognize you and honor a special deal for you, when you redeem one of our offers from a third party's site. This helps us improve and deliver our Services, provide better customer service, tailor and improve your online experience, and tailor offers to you based on your unique tastes and a combination of your online and offline (e.g., in-store) interactions and purchase history.

A clear gif is a nearly invisible pixel-sized graphic image on a web page, web-based document or email message. It helps us do things like view the URL of the page on which the clear gif appears and the time the site, document or email in question is viewed; and recognize you and honor a special deal for you, when you navigate from a third party's site to redeem one of our offers that may have appeared there. Clear gifs in emails help us confirm the receipt of, and response to, our emails, including those that you forward to friends and family; and they help deliver a more personalized or better online experience.

In addition to cookies and clear gifs, we may also use device identifiers, web storage, and other technologies to collect information about your interactions with our content and Services.

These technologies, illustrated above, may be used to help us see which of our interactive experiences online users like most. Cookies, clear gifs, and similar technologies also allow us to associate your online navigational information and purchases and interactions (both online and offline) with personal information you provide (such as name, address, phone number, survey responses, and email address). We associate this information to: deliver products and services to you; improve our business; transact business; and market our products and services on this and other online services, and through a variety of media like email, mobile advertising, and direct mail.

We use third-party analytics and advertising partners to analyze site metrics and performance, analyze our visitors' preferences, and serve personalized content to you through the use of some or all of the technologies described above, such as cookies and clear gifs.

We and/or our analytics and advertising providers may use the following types of cookies:

Strictly Necessary. These are essential to navigate the Services and use the features, and they enable us to provide the Services.

Functional. These are used to recognize you when you use the Services, and they provide enhanced functionality and more personalized features.

Performance and Analytics. These are used to improve the Services and understand how you use the Services.

Advertising. These are used to deliver relevant ads and track ad campaign performance and efficiency.

Most web browsers allow you to set preferences about cookies you wish to accept. To control cookies on a device, consult your browser settings and follow the instructions. If you delete or block cookies, you may not be able to use or access certain features. In addition, if you delete or block cookies, access the Services from a different device, log in under a different name, or change web browsers, you will need to opt-out again.

You can also review the types of cookies that we use and change your preferences with regard to non-essential/strictly necessary cookies on our cookies banner. 

INTEREST-BASED ADVERTISING

As described above, on our Services, we and third parties may collect information about your online activities to provide you with advertising about products and services tailored to your interests.  We contract with third-party advertising companies, which may collect information about your use and interactions with the Services, over time and across third-party websites and online services, for use in delivering tailored online display and banner advertising to you on other websites and online services. To serve this advertising, these third-party companies place, use, or rely on the technologies described above, including cookies, clear gifs, device identifiers and similar technologies to obtain information about customer interactions with us through our Services and interactions with other online services. These companies use the information they collect to serve you ads that are targeted to your interests.

To learn about how to opt out of interest-based advertising, in general, click the following: NAI Opt Out (operated by the Network Advertising Initiative or “NAI”) or DAA Opt Out (operated by the Digital Advertising Alliance or “DAA”). Note, however, that not all advertising companies may participate in the NAI and DAA. Your mobile device settings may allow you to prohibit mobile app platforms (such as Apple and Google) from sharing certain information obtained by automated means with app developers like us and other businesses.

INTERACTION WITH THIRD PARTY SERVICES

We may link to third-party sites and services, or otherwise display third-party content through our Services, for your convenience and information. These third-party sites and services may operate independently from us. The privacy practices of the relevant third parties, including details on the information they may collect about you, is subject to the privacy statements of these parties, which we strongly suggest you review. To the extent any linked third-party sites and services are not owned or controlled by us, we are not responsible for these third parties’ information practices.

Here are examples of the types of third-party content and services that may be available through or via our Services:

  • Interactive Maps
  • We may facilitate easy access to the online maps of content providers like Google. There you can get quick location, driving, and contact information for our stores.

  • Sweepstakes, Contests, and Survey Sites
  • We may work with third-party service providers to run sweepstakes, contests, and surveys. Navigation to these sites may be seamless so that it appears you're still using our Services. In these cases, the third-party's privacy policy may apply to any personal information you provide in connection with the event. Please take note of who's running the event in question; and the terms, conditions, and policies that apply.

  • Social Networking and other Third-Party Sites and Services
  • We may at times facilitate easy access to third-party sites and online services, like social networks and other services that host user-generated content. This may include easy click-through access, the ability for you to share content on third-party services, or even "single sign-on" to these services. The third-party's privacy policy applies to any information or content you provide through these services.

    DISCLOSURE OF YOUR PERSONAL INFORMATION

    We may share personal information we collect from or about you with certain third parties and service providers, as described below, and as otherwise described in this Policy.  We do not sell or otherwise share personal information about you, except as described in this Policy. 

    1. Law Enforcement and Emergency Response
      We may disclose personal information about you (a) if we are required to do so by law or legal process (such as court order or subpoena); (b) in response to requests by government agencies, such as law enforcement authorities; (c) to establish, exercise, or defend our legal rights; (d) when we believe disclosure is necessary or appropriate to prevent physical or other harm or financial loss; (e) in connection with an investigation of suspected or actual illegal activity; or (f) otherwise with your consent. 

    2. Service Providers and Contractors
      We may share personal information with third-party service providers and contractors whom we engage to provide services to us, such as fulfilling orders; processing payments; providing customer service through chat features; monitoring activity on our Services; delivering surveys and related analysis (which could be combined with Services usage analytics); maintaining databases; hosting and operating our Services; administering, sending and monitoring emails and text messages; serving online advertisements as described above; and providing consulting services.

      Certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.  For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

      In particular, remember that certain providers may be located in or have facilities that are located in a different jurisdiction than either you or us. If you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

      As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.

      Once you leave our website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.

      Our website is hosted by Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our Services to you.  Your personal information is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.

      If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card information. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction information is stored only as long as is necessary to complete your transaction. After that is completed, your purchase transaction information is automatically deleted.

      All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.  PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.  For more insight, you may also want to read Shopify’s Terms of Service or Privacy Policy.

    3. Other Marketers
      We may share your personal information (such as your name, postal address, and summary purchase information) with other merchants and merchant exchanges who may use this information to send you offers for their products and services. We will obtain your consent for this sharing to the extent required by applicable law.

      Please review the privacy policies of these third parties to learn more about how they will treat your personal information.

    4. Sale or Merger
      We reserve the right to transfer your information in the event we sell or transfer all or a portion of our business assets (including, without limitation, in the event of a merger, acquisition, joint venture, reorganization, dissolution, or liquidation).

    YOUR PRIVACY RIGHTS

    We offer you certain choices in connection with the personal information we collect from or about you, as described below.

    California residents: Review our California Privacy Notice for additional information about our privacy practices and your rights.

    Nevada Residents: Nevada residents have a right to submit a verified request directing a website operator to not make any sale of covered information collected about the consumer to a person for such person to license or sell the information to additional persons, subject to certain exceptions.  We do not sell covered information as it is defined under Nevada law. 

    Email
    You may opt out of our marketing email list by following the instructions located at the bottom of each commercial email. Note that if you opt out of receiving commercial email messages from us, we may still send you operational or transactional messages, such as password-reset or account related information, from the relevant brand.

    1. Mobile Text Messaging
      If you've signed up for mobile text messaging offers but later decide you no longer wish to receive these offers, simply follow the opt-out instructions included in the mobile message.

    2. Mobile Push Notifications/Alerts
      With your consent, we may send push notifications or alerts to your mobile device. You can deactivate these messages at any time by changing the notification settings on your mobile device

    3. Location Information
      You may have the ability to turn location-based services on and off by adjusting the settings of your Internet browser or mobile device or, for some devices, by adjusting the permission settings for our mobile apps to access your location information.

    4. Postal Mail
      If you'd like to specify your preferences for our postal mail, simply follow the instructions on the mailer, or call us at 519-904-2736 (for our US and Canada customers) 9am – 5pm EST, Monday to Friday, or email us at info@thighsociety.com

    5. Cookies and Clear Gifs
      Visit the Use of Cookies and Other Technologies and Interest-Based Advertising sections of this Policy above to learn about how to specify your preferences over our use of cookies and similar technologies.

    6. Other Marketers
      If you don't want your information shared with other merchants and exchanges for those third parties’ own direct marketing purposes, please send an email to info@thighsociety.com and enter Nondisclosure of Personal Information Request for the Email Subject and then specify your request.

    SECURITY

    To protect your personal information, we maintain administrative, technical and physical safeguards designed to protect the personal information we collect through our Services against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. 

    Our administrative safeguards include implementing, maintaining and training employees on company privacy and information security policies and procedures.  Our physical and technical safeguards include maintaining physical security policies and standards to protect company systems and data, and a cybersecurity program overseen by our executive leadership team.  

    Our employees involved in data processing and our servers are based in Toronto, Ontario, Canada, and other locations throughout Canada and the United States.  We also work with affiliated and unaffiliated service providers in Canada, United States, and other jurisdictions around the world. 

    CHANGES TO THIS PRIVACY POLICY

    This Policy may be updated periodically to reflect changes in our personal information practices.  Changes and updates will take effect immediately upon their posting on this page. If we make material changes to this Policy, we will, at a minimum, notify you by posting a prominent notice on our Services indicating at the top of the Policy when it was most recently updated. 

    QUESTIONS AND CONTACT INFORMATION

    If you have any questions about our privacy practices or this Policy, you can contact us at info@thighsociety.com or by mail at:

    Thigh Society
    Re: Privacy Compliance
    7030 Woodbine Ave. Suite 500, Markham, ON L3R 6G2