Let’s Normalize Wearing Underwear for Yourself

When you think about underwear, what comes to mind? For a lot of us, it’s probably something along the lines of “what looks sexy,” “what won’t show under this dress,” or “what do I have to wear today.” For decades, underwear has been marketed primarily through the lens of being seen or judged by someone else. Lace for date night. Seamless for bodycon. Shapewear to squeeze into “that dress.”

But what about you?

The truth is, underwear is the layer closest to your skin, the one you live in all day long. And yet, it is often the piece you pick based on what it will look like to other people, not how it will feel for you. At Thigh Society, we think it is time to flip the script. Let’s normalize wearing underwear for yourself. Not because it is what society expects. Not because it “looks hot.” Not because it hides lines. But because it makes you feel good.

The Problem with Traditional Underwear Norms

Walk into any lingerie section and you will see a clear pattern: racks of lacy, strappy, and barely-there designs. While those pieces can absolutely be fun when you want them, they have also built an entire culture around underwear as something performative. Too often, the conversation has centered on how underwear looks rather than how it feels.

And let’s be honest. Those thongs that dig in, or shapewear that requires acrobatics to get on and off? They are not exactly designed with comfort in mind. Women, femmes, and anyone who wears underwear deserve better than daily discomfort just to fit into someone else’s idea of “sexy” or “flattering.”

Underwear as Self-Care

Imagine flipping the narrative. Instead of thinking about underwear as an obligation, think about it as self-care. What touches your skin all day should support you, not fight against you. It should move with you, keep you cool, and make you feel confident in your body exactly as it is.

That is why so many people have turned to undershorts as their go-to underwear. They are not about pinching or compressing. They are about letting you live without distractions.

Take The Cooling shorts, for example. Designed with silky, breathable fabric, they are a dream on hot days or anytime you want to avoid “swamp butt” without layering heavy shapewear. These shorts wick away moisture and let air circulate, making them perfect for everything from a walk to work to a night out dancing.

Then there is The Cotton shorts, which are like your favorite soft tee, but for your thighs. They are gentle, natural, and feel like second skin. And because they come in multiple lengths, you can pick the coverage that works best for your wardrobe, whether that is under a floaty skirt or lounging at home.

Confidence That Starts Underneath

The right underwear does not just make you comfortable. It changes how you carry yourself. When you are not tugging at straps, adjusting rolling waistbands, or secretly wishing you could rip your bra off mid-meeting, you show up differently in the world.

Comfort fuels confidence.

That is one of the quiet superpowers of undershorts like The Staple. They do not dig in, they do not roll, and they are designed with an inclusive size range so everyone can find their fit. Plus, no front seam means you can say goodbye to camel toe once and for all. Instead of worrying about what is going on under your clothes, you can focus on the parts of your day that really matter.

Why Normalizing Comfort Matters

You might be thinking: okay, so I should wear comfy underwear. Why does this need to be a movement?

Because the narrative matters.

When we normalize wearing underwear for ourselves, we take away some of the pressure to conform to beauty standards that do not serve us. We chip away at the idea that our value is tied to how “sexy” we look in lingerie, or how seamlessly our bodies fit into restrictive clothing. We start to center comfort, health, and self-expression instead.

And let’s not forget inclusivity. Not everyone has felt seen in traditional lingerie marketing. By shifting the conversation, we make space for all bodies, all genders, and all identities to embrace underwear that actually supports them.

Undershorts as Everyday Essentials

Wearing underwear for yourself does not mean giving up style. It means choosing pieces that fit seamlessly into your lifestyle.

• Workday comfort: Layer The Cooling shorts under your favorite dress or trousers and never think about thigh chafe again.

• Weekend lounging: Slip into The Cotton shorts and a cozy tee for a Netflix marathon and you will forget you are even wearing them.

• Travel must-have: Long flights? Road trips? The Staple shorts are breathable, soft, and made to keep you comfortable in cramped seats.

• Special occasions: Wedding guest? Date night? Big presentation? Instead of shapewear that makes you dread bathroom breaks, undershorts keep you supported and at ease.

This is not about choosing between looking good and feeling good. It is about realizing you can and should have both.

From Taboo to Talkable

There is another layer here too: normalizing the conversation itself. For too long, underwear has been cloaked in embarrassment or taboo. People whisper about “chub rub” or pretend it does not happen, even though almost everyone with thighs knows the struggle.

Talking openly about comfort-first underwear helps break the stigma. When we can say, “Hey, I love my Cooling Shorts because they save me from thigh chafe every summer,” it not only validates our own choices, it also gives someone else permission to choose comfort too.

A New Standard

Here is the bottom line. Wearing underwear for yourself is not radical. It is necessary. Your body deserves comfort. Your skin deserves breathable fabrics. Your day deserves to be free from unnecessary distractions.

When you invest in pieces like The Cooling, The Cotton, or The Staple, you are not just buying underwear. You are setting a new standard for how you treat yourself.

Because your underwear should be the last thing you think about during your day, not the first thing you rip off when you walk through the door.

The Movement Starts With You

The next time you are choosing what to wear under your clothes, pause and ask yourself: who am I doing this for? If the answer is not “me,” it is time for a shift.

Normalizing underwear for yourself is not just about comfort. It is about reclaiming autonomy, rewriting outdated narratives, and choosing joy over obligation.

So go ahead. Slip into those undershorts, take that deep breath, and carry yourself through the day knowing you have prioritized you.

Because the most empowering thing you can wear is confidence. And it starts with what is underneath.